Become a supplier
With a robust network of active dealers and over 15 years of market presence, APP Europe has established a strong and prominent foothold in the European market. Our experience in exclusive distribution of various brands has equipped us with the necessary expertise to excel in our field. To become a supplier for Advanced Performance Parts Europe, we seek long-term partnerships with brands that complement our existing reputation.
To evaluate potential suppliers, APP Europe considers various criteria:
- Firstly, the company values ethical business practices with mutually beneficial relationships that help to create a fair market in which everyone can operate on equal terms. We prefer to work with suppliers who share such commitments and practices.
- Secondly, APP Europe invests in marketing campaigns both on and offline and looks for suppliers who can partner with us on this front.
- We also seek high-quality products and superior support from our suppliers, especially those who offer unique ideas and drive market growth.
- APP Europe prefers to work with brands committed to exclusive distribution and transparent pricing structures that allow for multiple channels to operate in unison.
- We look for partners who prioritize growth and communication, and have invested in electronically cataloging their data for ease of integration to its systems, selling, and promotion.
APP Europe builds long-term relationships with its partners through collaborative negotiation and top-tier reporting that highlights areas for improvement and encourages continuous development. The company invests significantly in inventory for its partner brands, with an emphasis on providing fast delivery times across Europe, tracking lost sales, and limiting slow-moving inventory.
APP Europe also provides its partners with extensive marketing and sales support from specialized sales staff who regularly travel to visit dealers, as well as support and participate in shows and race events. The company provides industry-leading customer support, backend tools for its dealers, and efficient logistics with real-time inventory tracking, flat rate shipping, and alternative shipping options.