About Us
Advanced Performance Parts Europe is a Performance Warehouse Distributor that strategically operates out of our distribution facility in Harderwijk, The Netherlands. We specialize in serving niche vehicle markets and stocking complete product lines from partner manufacturers for quick and efficient order fulfillment.
Our dedicated and knowledgeable team of experienced sales and support specialists provide our customers with all the tools necessary to succeed in the modern marketplace. We believe in fair partnerships and cooperative work to ensure customers are satisfied with their purchases.
With 3,000 square meters of modern distribution center space, APP Europe provides coverage for land and air shipping to virtually all of Europe, with 80% of orders fulfilled from our own inventory within two to three business days. Additionally, APP Europe has established strong relationships with our suppliers to have most non-stocked products delivered from anywhere in the world within two weeks. Thanks to these advantages, as well as our competitive freight rates and drop shipping capabilities, we are able to efficiently serve customers throughout Europe.
Timeline
2005
2005-2006
12Tune International was started in 2005 by Egbert van den End at the Meerkoetstraat in Ermelo with a home office and a 200m2 farm shed as storage. The company focused on the wholesale distribution of performance and styling products for mainly Japanese vehicles with a specialism in Honda.
2006
2006-2010
As the company grew and the first employees were hired, 12Tune International moved to a new 500m2 large location at the Veldzichtweg 15A in Ermelo with an office and warehouse combined.
2010
2010-2017
Growth continued and as the current premises wat getting too small a larger 1200m2 location was rented. A second company, Advanced Performance Parts, was founded In 2014 by Jeremy Barras and Egbert van den End. This company specialized in the distribution of mainly performance brakes and became the exclusive European distributor of amongst others Stoptech and Girodisc brake systems. 12Tune International added exclusive distribution agreements with amongst others Hardrace in this period.
2017
2017-2024
Due to the success of both companies, more space was needed so it was decided to build a new 3000m2 distribution center in Harderwijk which was ready in September 2017. In this year 12Tune International and Advanced Performance Parts also merged and continued under the name of Advanced Performance Parts with 4 divisions, being Performance Brake Components, Steering, Chassis & Alignment Components, Aftermarket Performance Parts and Armoured Vehicle Brake Solutions. In 2023 extra space was needed again and a second floor was created in the 10 meters high warehouse in order to support the need of extra storage of the newly added brands Advanced performance parts took in their distribution portfolio. Halo brake fluid and Hawk Performance brakes as being the latest of which Advanced performance Parts will organize the European distribution.
Giving Back & Sustainability
Advanced Performance Parts Europe is committed to reducing its carbon footprint through a company-wide sustainability strategy, which includes promoting renewable energy and adopting paperless operations. The company has invested in solar power since 2017 to generate enough energy to be completely self-sufficient. APP Europe also recycles much of its waste generated through sorting and recycling cardboard, wooden pallets, and all paper and plastic byproducts.
